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Strategic message
building
Do you have a key
message which you are struggling to communicate?
Does your organisation
fail to communicate with it’s key audience?
Do you have a
challenging issue which needs careful presentation?
Participants in this half day course learn how to take a complex
information and competing claims and build a single, clear message.
Using the AIM system, they will learn how to analyse their work and the
needs of the audience. It will prepare any senior manager or PR
professional facing a communication challenge.
Method
This course is practical. Using a scenario and the participants own work
material, there will two exercises in identifying the key audience and
the best message. participants will present their work to the group. The
aim of the feedback will be build confidence and ensure the core lessons
are learnt.
What participants will learn?
- How to identify the
core message within complicated material;
- How to identify the
most important audience for their message;
- How to structure their
message so that the audience listens;
- How to strategically
plan their communication campaign;
- How to build trust
with their stake holders
What do participants receive?
- Experienced tutors
used to dealing with senior politicians and managers;
- Practical sessions in
analysing complex work and developing an effective message;
- Guidance in how to use
the AIM system of audience analysis;
- Experience of
delivering the message to a critical audience.
Download printable
version (PDF)....
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